Catalog Video (dynamic creative optimization, or DCO) gives every product in your catalog its own creative — a real video ad or a Catalog Still (static image) — generated from one approved template, personalized per product, delivered where your ads run, and kept up to date as your catalog changes. For the product story and pricing at a glance, see the Catalog Video product page.
Video is available now. Open Catalog Video from the dashboard (/campaigns) or the REST/MCP surfaces documented below. Catalog Stills (
output_medium=image) share the same pipeline and are gated by an operator flag (dcoStaticImageEnabled, default off until launch readiness). See Delivery for image override feeds.
Why this exists
Every major ad platform now serves per-product creative straight from your product feed — Meta catalog ads, Google’s video_link / shopping images, TikTok Video Shopping Ads, Pinterest shopping. Making a video (or a branded still) one-at-a-time is impossible at catalog scale; traditional feed tools only paste text overlays on product photos.
Wavemaker generates true Remotion compositions per product — real scenes and motion for video, Remotion stills or AI-finished exact-pixel images for Catalog Stills — at prices comparable to what overlay tools charge for static banners.
How it works
- Connect your products. Paste your shop URL, upload photos or a CSV, connect Google Sheets, Shopify, or your Merchant Center feed. See Connect your catalog.
- Pick a medium. Video campaigns deliver MP4s + VAST; image campaigns (Catalog Stills) deliver JPEG/PNG with
image_linkoverride feeds. You can create sibling campaigns for both from the same catalog. - Approve a template. Pick a gallery look (video or still presets) or use Template Studio. Text, price, image, and (video) spoken lines become slots — the parts that change per product. See Templates & slots.
- Every product gets a creative. Each catalog row is bound into the template’s slots and rendered. Costs are quoted before anything runs.
- It’s delivered, not downloaded. Hosted feeds plug into Meta/Google/TikTok/Pinterest in minutes; every variant is also fetchable at a URL any system can construct from the SKU. See Delivery.
- It never goes stale. Catalog syncs detect changes and re-render only what’s affected — with a cost quote and a budget cap. See Sync & freshness.
Variant tiers — pay for what actually changes
Video campaigns
| Tier | What changes | Credits |
|---|---|---|
| S — Overlay | Text, price, product image, end card, logo | 3 per video |
| A — Audio | Tier S + spoken lines re-voiced per product (“The Anker 737 — now thirty-nine ninety-nine”) | 6 + 2 per re-voiced line |
| M — Hero | The product’s real photo becomes a generated hero shot | 25 per video |
| L — Flagship | A full generation for a handful of top products | standard generation pricing |
Catalog Stills (image campaigns)
| Tier | What changes | Credits |
|---|---|---|
| S — Still | Remotion still from the approved template (exact layout) | 2 per image |
| M — AI finish | Generated/finished catalog image at exact ad-format pixels | 8 per image |
| L — Flagship | AI finish + static-ad vision QC / autofix | 40 per image |
Image campaigns do not use Tier A (spoken) or SWAP. A typical setup: heroes get M/L; the long tail ships at Tier S.
Built for every catalog size
The same engine serves three very different customers:
- Boutique (1–50 products) — paste your Etsy or Shopify shop URL, pick products from a visual picker, pick a look, get videos or stills. No feeds, no jargon, every creative individually reviewable. Includes marketplace-ready listing videos (e.g. Etsy’s silent 1:1 format) and social cuts.
- Growth DTC (50–5,000) — store connectors, sample previews with a quote before the full run, daily sync, hosted ad feeds as the primary delivery.
- Enterprise (5,000–100k+) — multi-feed ingestion, approval workflows, budget caps, hourly sync, API/MCP-first operation, and campaign matrices (geo × language × offer). See Targeting & Signal Packs.
You never migrate between these — a growing shop just becomes a bigger catalog on the same campaign.
Quality at scale
Every variant passes deterministic checks before it can publish: text fit, no blank/null renderings, prices verified against your own feed data (a price not in your feed can’t appear), platform spec conformance, and sampled visual review. Image shopping-clean feeds require IPTC DigitalSourceType on AI-finished variants. Templates themselves are approved only after a robustness probe — your catalog’s longest title, extreme prices, and worst image are test-rendered first, so edge cases fail once at template time, not 500 times at catalog time.